Influencers—individuals with large social media followings—have become central to modern marketing. They shape trends, promote products, and connect with audiences more authentically than traditional ads. Micro-influencers, with smaller but more engaged audiences, are especially valued for their niche expertise. Brands collaborate with influencers for campaigns, giveaways, and product placements. However, the line between genuine content and paid promotion can blur, leading to issues of trust. The influencer economy also raises ethical questions about body image, sponsored content disclosure, and the pressure to maintain a perfect online persona. Still, influencer culture remains a powerful force in shaping consumer behavior and pop culture.
