Social media is more than just connection—it’s a billion-dollar business built on attention. Platforms like YouTube, TikTok, and Instagram monetize user engagement through ads, influencer partnerships, and data-driven marketing. The longer users stay on a platform, the more data is collected and ads can be shown. This has led to algorithmic designs that prioritize addictive content, such as short videos, challenges, and trending audio. Creators now earn revenue through brand deals, merchandise, and platform payouts. For businesses, social media provides a direct line to consumers, making digital presence essential. However, ethical concerns arise around data privacy, manipulation, and mental health.
