Recently in one of the statements, Microsoft said it is planning to shut down all of their Physical stores located across the various locations of the world. And the staff working in these stores will be moved to their digital storefront such as its websites or will be moved to Microsoft facilities continuing to provide the support and training to their customers remotely via a digital platform.
The decision came after seeing a wide shift of the sales of its products either hardware, software, or windows to its online platform and its website Microsoft.com Since after March all the stores have been shut down due to the corona pandemic. The company found the shift of its sales over to the digital platforms or its website. Seeing this shifting company has planned to Go online completely. Microsoft Corporate Vice President David Porter said in a statement. “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,”
The company during its launch of Windows 7 open its first store in 2009, and since then it has opened its retail stores in 100s of the location not only to make sales of its products but also to promote its new launches and also helping the people to aware about the use of its products similar to Apple store’s genius bar. The Microsoft store to provide a delightful customer experience allows the customer to play on Xboxes while waiting at their stores.
Also while announcing the closing of Microsoft physical stores. The company said Flagship Microsoft Store locations, including stores in London, New York, Sydney and at the company’s Redmond, Washington headquarters will become “Microsoft Experience Centres.”
What will be the impact of this shift will be a question of time only. As if know company believes there will be no impact for its existing customers and this shift will be helpful for them increasing their potential reach to the customers.
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