The Indian smartphone brand Lava is set out to do something new this month. It has sent out invitations for an online event to be held on January 7th to launch brand new smartphones. 
The company has released a teaser earlier this week revealing the ‘evolved and dynamic engineering’ the new phones will have. 
 
It also built hype around its announcement on the Twitter handle, saying that “The day when Smartphone industry will never be the same again.” 
The President and Business Head of the company, Mr. Sunil Raina, also said that this announcement will offer something new for the users. He also hinted that it is something that has never happened in the smartphone industry before. 

Since the devices would be made locally, the Made in India initiative will gain a lot of focus during the event.  
It has already listed the ‘Lava BeU’ model on its website, designed by keeping women buyers in mind. It also said that a total of 4-5 phones would be launched through this initiative. 

Lava

Lava Event Details 

According to the company’s e-invite, the event would be held at 12 noon, on 7th January. The whole event would be live-streamed through the company’s Facebook and YouTube pages. 
 
Sunil Raina also mentioned, “I invite you to witness something that has never happened before in the smartphone industry. Never has been smartphone engineering been so dynamic and evolved, all thanks to our dedicated engineers. Make sure to tune in to the live webcast and I promise you will feel proud to be an Indian during the event.” 

Lava BeU Price and Specifications 

The Lava BeU is the first smartphone teased by the company via the Twitter handle.  
It will be priced at Rs. 6,888 for the 2GB + 32 GB variant in India.  
It is designed specifically for the women’s userbase and will be available in Rose Pink color.  

It will have dual rear cameras for clearer pictures and dual SIM slots for customers. It will have a 13 MP primary sensor camera with an f/1.85 lens, coupled with a 2 MP secondary sensor.  
With that, it also has an 8 MP selfie camera in the front with an f/2.2 aperture.  
 
There is a 6.08- inch HD+ display screen, with a 19:5:9 aspect ratio. The screen is also protected by a 2.5 D curved glass and will have a waterdrop- style notch display.  

It will run on the latest Android 10 Go edition and is powered by the Octa-core SoC at 1.6Hz, paired with 2GB of DDR4 RAM. The model has 32 GB of internal memory, which can be expanded up to 256 GB via a microSD card. 
The model has a huge battery backup with 4060 mAH power and has a lot of connectivity options like 4G LTE, WIFI 802.11, Bluetooth 4.2, GPS, A/GPS, and more. 

The devices launched would fall at a price range of Rs. 5,000 to Rs. 20,000. These phones will be available online as well as offline for sale. If you would like to add something or have any questions, kindly drop your valuable comments in the section below. 

Also, read about the Nokia 5.4 launch in India on our website. Click here to read.

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