As the crisis of virus strikes, it has pushed the users to get on the online platform for making the purchases. And also commerce platforms are looking to get more customers on their platforms for shopping.
So in lieu of that online channels are increasing their focus to the other cities and towns where there is a large scope of their expansion. Social commerce platforms like Meesho and Dealshare acquire their customers through social media platforms like Facebook, Instagram, WhatsApp, and other social media platforms. Are developing the content and ads to attract buyers from small cities or towns.
” While entering Tier 2 and 3 geographies, we realized that for a premium metro-centered brand, offline retail was the best channel to establish a presence. But with COVID-19, we are seeing a shift towards online, with only 25% of our sales coming from offline, compared to 50% in pre-COVID times,” Singh said at the India Internet Day 2020 Summit, held by TiE, a non-profit.
During the pandemic, a different trend has been observed in the behavior of buyers over the e-commerce platform. Over which the Vineeta Singh, chief executive, SUGAR Cosmetics, said
“Interestingly we saw in-shop assistants trying out different shades of lipsticks through ‘try on’ features on our website and sending pictures to customers, not just for advising them but also helping in digitally procuring cosmetics,”.
It has that this shift to the Local language for assisting has proved a beneficial decision for the commerce platform as it has helped them to get more sales over the online platform. Using the local voice assistant also attracts the user as they find it difficult to use the platform or understand the Interface. So with the local assistant, it gives them the convenience of buying and transacting over the e-commerce platform.
Sachin Jaiswal, co-founder, and CEO, Niki.ai, an AI platform, which uses voice assistants to help consumers transact online also said about it “For a typical vernacular user, language is what they are struggling with. Users in Tier 2 and 3 cities also fail to understand complex user interfaces,”
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